If you are wondering this question, then you are already further ahead in your journey of getting the most out of your website than most business owners. You understand that in most cases websites aren’t a one and done asset, they require nurturing and tending to so they can work hard in return for you. Websites are a mutually beneficial relationship between themselves and your business.
If that relationship isn’t mutual, and you are expecting results while neglecting your website’s operational needs, you are costing your business money. But why? And how can you fix it?
The hidden cost of an unoptimised website
Poor visibility means opportunities scroll right on by. If your website isn’t optimised for search engines, potential customers simply can’t find you. They’re searching for what you offer right now, but if you’re buried on page three of Google, you may as well not exist. Every day you’re invisible online is a day your competitors are capturing customers who should have been yours.
Slow websites turn people away. Research consistently shows that visitors abandon websites that take more than a few seconds to load. Slow websites frustrate potential customers, and push them towards your competitors.
Bad user experiences are damaging your reputation. Your website may look pretty at first glance, but if buttons don’t work, visuals aren’t loading quick enough and links are broken or the website doesn’t work well on phones, visitors get turned off before they have the chance to convert. Usability issues like these genuinely interested customers from being able to enquire, book, or buy, no matter how much they wanted to.
Outdated content ruins trust. An unkept website with out of date figures, old images and a sloppy design tells customers that you don’t particularly care, so why would you care about them?
How Oxygen Elements can help
The issues you are experiencing don’t need a new website being built from scratch to fix. Here at Oxygen Elements we offer 2 solutions to your problems. SEO and/or website support, knowing which one your website needs will make a difference in how your website performs for you.
SEO
If your website looks good and works well but you aren’t seeing the performance you once thought you would get, then your website is most likely in need of search engine optimisation. Our SEO contracts include:
- Keyword research & optimisation
- On-page optimisation to make your website experience better for visitors
- Technical optimisation to make your website easier to crawl & index
- If required a content strategy to better target locations
- Regular performance tracking and reporting
Our SEO contract works to increase your organic visibility in search engines to achieve sustainable consistent growth rather than irregular one off spikes which paid ads provide.
Website Support
Our website support contracts cover the technical uk-keep of your website so it’s performance stays optimised without you having to worry about it. Oxygen Elements website support contracts include:
- Plugin analysis & clean up
- Software optimisation to increase loading speed
- Increased security precautions
- Performance & speed checks
- Regular tracking and reporting
Our website support contracts keep your website fast, secure and reliable so your website is performing at the best it can and doesn’t turn potential customers away.
Using both together
Combining both of our services together will yield the best results for your website. There would not be much point building up all this traffic and potential customers to then turn them away with a slow website. Together they would turn your website into a conversion powerhouse and gain a meaningful return on investment.
Stop losing money on a website that isn’t working for you
Every day your website underperforms is a day it’s costing your business real opportunities. Whether the issue is visibility, performance, or both, Oxygen Elements has a service built to fix it.
