If you’re thinking about getting a new website for your business, it’s important to carefully consider which website-building platform is best for you. When it comes to platforms, WordPress and Wix are both reliable options, but which one you should choose depends on your specific requirements and what you want from your website. Generally, WordPress is the more favourable option due to its flexibility, scalability and the opportunities it can offer your business.
Here, we compare WordPress and Wix as website platforms to help you decide which one is right for you.
Customisation and flexibility
WordPress
With hundreds of themes and more than 60,000 plugins – software packages that can be installed on your website to add new flexibility and functionality – WordPress undoubtedly gives users the ability to customise their online platform. For example, plugins allow you to add contact forms to your website, boost security, analyse incoming traffic, optimise your site for Google and add links to your social media platforms.
Having this level of open-ended customisation and flexibility also means your website can grow and develop alongside your business.
Wix
It might be easy to drop-and-drag elements on Wix, but customisation is limited compared to WordPress. It’s good for beginners who aren’t looking to grow, as it can be limiting.
Optimisation
WordPress
Search Engine Optimisation (SEO) involves driving unpaid quality traffic to your website via search engines like Google. When it comes to SEO, WordPress is often considered the better option – thanks to its clean and readable code, as well as its ability to easily optimise page titles, meta descriptions and URLs.
WordPress also gives users access to powerful SEO plugins that offer in-depth features that SEO experts can use to maximise your SEO strategy.
Wix
While Wix comes equipped with its own easy-to-use SEO tools, it lacks the depth and flexibility most modern-day businesses require. While you can optimise basic elements, advanced features are limited. If you want to grow and develop your business by weaving SEO into your overall long-term strategy, then Wix might restrict you.
Control
WordPress
One of the huge benefits of choosing WordPress is that it’s self-hosted. Unlike other website providers, like Wix, WordPress guarantees that every piece of content you produce is yours, giving you peace of mind as you grow over time. Knowing that you own your website and all of its data is essential in the long term.
Wix
If you build a website through Wix, it’s important to know that your website will be tied to Wix’s platform. This means that moving to a different platform can prove complicated and challenging, as you don’t have full control over hosting or the data.
Choosing the best platform for your business
While both platforms give businesses the ability to create aesthetically pleasing websites, WordPress would be our go-to provider for those wanting flexibility, long-term control and maximum customisation.
Of course, if you’re considering a new website for your business, the first step is to contact a team of creative professionals. With extensive experience in building and designing websites, the team at Oxygen Elements can not only advise you as to which website-building platform would best suit your needs but can actually create an entirely new website for your business. We do the hard work, so you don’t have to.
