If you’re a small business owner thinking about selling online, Shopify is one of the most powerful and accessible e-commerce platforms available. But while it’s user-friendly, getting it right takes more than just choosing a template.
That’s where a creative web agency like Oxygen Elements comes in. From branding and design to technical setup and long-term support, working with an experienced team can help you launch faster, sell smarter, and grow stronger.
What is Shopify?
First, let’s look at what Shopify is. In short, Shopify is a cloud-based e-commerce platform that enables businesses to have an easy-to-navigate and accessible online shop. Whether you sell handmade products, clothing, food, digital goods, or anything in between, Shopify gives you the tools to build a fully functioning shop that works on any device.
Here we explore seven key benefits of choosing this route for your small business.
Reach new markers
Adding e-commerce to your business opens the door to customers beyond your local area. With a professionally built Shopify site, you’ll attract and convert visitors from across the country – or even globally.
With optional features including those that automatically detect customer location for currency and language, or integrating tax estimations at checkout when necessary, your small business can become an international online store thanks to Shopify.
Customisable
Shopify provides small businesses with the flexibility to design an online store that truly reflects their brand’s personality and values. With a wide range of customisation options, your store can be tailored to suit your specific style, needs, and target audience.
At Oxygen Elements, our team of creative experts collaborates closely with you to build a fully branded Shopify website that does more than just showcase and sell your products or services – it tells your story.
You can use tools like Google Search Console or Google Analytics to track organic traffic and the health of your technical SEO.
Custom features that work for you
Shopify offers more than 7,000 plugins to extend your store’s functionality. And don’t worry – while 7,000 might feel like a lot – we’ll advise you on what’s truly useful and integrate the right tools without slowing down your site.
A seamless shopping experience
Your customers deserve a smooth, intuitive shopping journey – from the moment they start browsing to the point they check out. Our creative experts design Shopify stores that prioritise user experience, helping reduce cart abandonment and increase conversion rates. We’ll also ensure your payment systems are secure and easy to use.
Built to grow with your business
Dreaming of transforming your small business into a global store? One of the biggest benefits of choosing Shopify is how seamlessly it can scale with your business. So if you’re starting off with just a handful of products but have plans to one day develop multiple collections, the good news is, Shopify can grow with you.
At Oxygen Elements, we don’t just look at today, help you plan for tomorrow. We work to future-proof your online store, and we will be by your side throughout every step of your journey.
Optimised for mobile phones
More than half of all online purchases are made on mobile devices. Shopify is built to perform on mobile – but remember, a poorly designed layout can still turn customers away. We design mobile-friendly stores that look and function flawlessly on every screen size.
Safe, secure and built to last
Your customers expect their data to be protected. Shopify provides robust security features to ensure that your customers’ data and sensitive information are safe and secure. Plus, we also offer ongoing support, maintenance and updates to keep your store secure and performing at its best.
Are you ready to start selling online?
At Oxygen Elements, we specialise in building high-performing Shopify websites for small businesses. Whether you’re starting from scratch or giving your online store a refresh, we’ll guide you through the entire process – from strategy to launch and beyond.
Let’s talk about how we can bring your Shopify website to life.
