As 2024 draws to a close and we look ahead to the new year, it’s got us thinking about website trends for 2025 and the future of web design. Web design constantly evolves, shaped by new technologies, changing user behaviours and emerging design philosophies.
As creative experts, the team at Oxygen Elements take a closer look at five things every website should have in 2025.
AI-powered personalisation
AI saw significant advancements in 2024, and its impact on web design will only grow in 2025. Machine learning algorithms can use real-time data on browsing history, user behaviour and predictive analytics to customise content and enhance the user experience.
For example, an e-commerce website can personalise the products it shows to users based on what it thinks they will be interested in. This level of personalisation can create dynamic experiences that increase engagement and conversions.
More immersive experiences
3D graphics, virtual reality and augmented reality can bring websites to life in new ways and should be considered in every website design in 2025 and beyond. Once reserved for high-end brands with large budgets, these tools are now more accessible than ever.
Virtual reality and augmented reality technologies can help users try on products or see what an item of furniture will look like in their home. These immersive experiences will boost engagement and help businesses gain a competitive edge.
Better Accessibility & compliance
In 2025, websites will continue improving accessibility and compliance to deliver inclusive experiences. Accessible design includes elements like alt text for images, intuitive navigation, and keyboard-friendly layouts.
Additionally, compliance standards are increasing with data privacy laws like the GDPR. Brands need to prioritise user data security and transparency, making sure users know how their data is being used. These changes mean a greater focus on clear, consent-based design and privacy-first practices.
Progressive Web Apps (PWAs)
3D graphics, virtual reality and augmented reality can bring websites to life in new ways and should be considered in every website design in 2025 and beyond. Once reserved for high-end brands with large budgets, these tools are now more accessible than ever.
Virtual reality and augmented reality technologies can help users try on products or see what an item of furniture will look like in their home. These immersive experiences will boost engagement and help businesses gain a competitive edge.
Minimalistic and intuitive design
One of the prominent design trends emerging is the shift towards minimalistic and intuitive interfaces. With digital interactions becoming an integral part of everyday life, users increasingly favour designs that prioritise simplicity and ease of use.
This approach emphasises straightforward navigation, ample white space, and fewer yet highly purposeful visuals, ensuring users aren’t overwhelmed by clutter.
Additionally, compliance standards are increasing with data privacy laws like the GDPR. Brands need to prioritise user data security and transparency, making sure users know how their data is being used. These changes mean a greater focus on clear, consent-based design and privacy-first practices.
Are you thinking about refreshing your website in 2025?
Keep your site updated and optimised with Oxygen Elements. Our team is here to ensure your website remains a powerful digital tool that supports your business’s goals today, tomorrow and beyond. Let’s chat. Book a meeting today or visit our new HQ at The Exchange in Houlton.
