For businesses competing in today’s digital world, Search Engine Optimisation (SEO) remains crucial to enhancing their online presence. Recognising the signs that indicate the need for SEO can help organisations stay relevant and one step ahead. Here are five key signs that you need SEO in 2025.
You're not seeing regular web enquiries
If you’re not seeing regular web enquiries, then this is a sign your website needs SEO. Websites that are working well and well-optimised will work around the clock. Implementing an SEO strategy helps your website stay visible 24/7, which means your business will attract potential customers, even when you’re sleeping, through organic traffic.
A decrease in website traffic
Have you noticed that the number of visitors arriving at your website via search engines is low? If this sounds familiar, then there could be an issue with your website’s visibility. One of the most obvious indicators that your website might need to look at implementing or improving its SEO strategy is if there is a noticeable decline in organic traffic.
You can use tools like Google Search Console or Google Analytics to track organic traffic and the health of your technical SEO.
Your website isn’t ranking high on search engines
If your website is struggling to appear on the first page of search engine results pages for relevant keywords, then this is a huge indicator that you need SEO.
Page one of Google is your gateway to seeking new customers. It’s making it easy for potential and existing customers to find you. If your competitors rank higher than you, they’re likely capturing your target audience and potential sales.
It’s worth noting that there are more than 200 factors that can impact how your website ranks on Google. If there’s been a change in Google’s algorithm (a set of rules or processes Google uses to determine which websites appear on its search engine results pages) and a business hasn’t responded accordingly, this could have a negative impact on their online visibility. It might be that you need to refresh your online content, update your on-site optimisation or review your technical SEO, for example.
A lack of local presence
If you’re a local business and not showing up in Google Maps or local search results, you’re missing out on valuable nearby customers. Local SEO ensures you’re visible to people searching for your services in your area.
You have no idea how much website traffic you get
If you have no idea about how many visits your website receives, where they come from or whether the site is feeding you any enquiries, then you’re pretty much flying blind.
We get it, you’re busy focusing on your business and so don’t have time to be tracking your website, but that’s where an agency comes in. Hiring an SEO expert helps to ensure your website is working hard for you and you’re getting the most out of the website you probably spent a lot of money on.
Do you need an SEO expert?
In 2025, SEO is more than just a marketing tool, it’s a business essential. Whether it’s declining traffic, low rankings, or missed local opportunities, the signs are clear when your website needs attention.
Discover how the SEO experts at Oxygen Elements can help ensure your business stays discoverable, competitive, and relevant in an increasingly crowded digital space. Acting on these signs now means you’re not just fixing problems, you’re building a stronger, more sustainable online presence for the future. Book in a chat with our team.
